Benchmarking internal and external performance

Many clients want to conduct an external benchmarking approach to understand how they stack up against the direct competition and the wider community of World Class selling organisations.

Through our extensive network, experience and research methodologies we are able to assist clients with their bespoke benchmarking requirements. Unlike many other functional areas, sales processes, systems and structures are opaque. By its very nature, sensitive commercial data is not readily available in the public domain. Creative solutions are therefore required to answer questions such as:

• How do our competitors organise themselves?
• What are their routes to market?
• How many sales people do they have?
• What is their pricing policy?

Internal benchmarking is a very useful tool for measuring and managing differences in KPI’s across, countries, divisions, teams or individuals.