| CPG
Customer and Sales Investments
Are you really maximising
the return on your CPG Customer and Sales Investments?
Over the last five years
Meridian has been developing the capability of many of the
world’s leading CPG (Consumer Packaged Goods) companies.
All of our clients face
issues relating to retailer compliance and execution of
their trade support programmes. These issues tend to be
in one or more of the following areas of investment;
- ROI of Promotional Events
- Field Sales & Merchandising ROI
- New Product Distribution Build
- “Quick Wins” or “Low
Hanging Fruit”
In response to these different
priorities and needs Meridian has launched a series of specific
services designed to provide practical guidance to companies
looking to maximise the impact of their customer investment
and activity programmes, both on an ongoing basis and as
a ‘one off’ exercise.
Each of these services
is based on our unique CIM© (Customer Investment Maximiser)
toolkit which manipulates and analyses retailer store level
EPoS data to highlight and quantify opportunities. Using
CIM© we have helped clients significantly improve the
understanding and effectiveness of their trade investments
in a range of channels, retailers and categories. We have
shown them how to measure compliance at store level to central
agreements and so enable compliance to be more effectively
managed – demonstrably benefiting both supplier and
retailer.
"Sounds
interesting in principle – what should I do next?”
- Find out more by following the links
in the menu on the left of this page. In particular
read about our Customer
Investment Maximiser (CIM) approach, and how this
could improve your sales ROI.
- Learn about our Revenue
Accelerator Workshop (RAW©), a bespoke half
day event aimed at a mixed Sales and Customer marketing
audience. Using a sample of your own EPoS data we highlight
your own trade investment compliance gaps, calculate
the potential for improvement and outline the action
programme required.
- Contact us now. Complete the Online
Meeting Request, email us
or call us on+44 (0)208 849 8062. In less
than an hour we will explain in detail what Meridian
can do to improve the return on your sales investment.
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