Developing a sales plan
to support aggressive revenue or market share targets
The objectivity that Meridian brings to its clients and the lack
of any ‘turf to protect’, allows us to really help
clients understand what could be done to grow the top line.
Meridian takes a holistic approach to developing revenue. No
single item will have a significant impact on its own. We try
to help our clients achieve is a step change in results by developing
a sales plan that challenges current thinking, and support new
ideas with a data informed approach. “What really drives
the rate of sale of our product?” is a challenge that is
often thrown at us and one that has been successfully answered
in a variety of assignments across the world.
Should the data not exist to support hypotheses on what drives
sales, we have helped our clients run tests to gather the data.
Sometimes this is required, especially if there is a significant
capital outlay needed to make the proposition work. At other times
manager’s experience and judgement may suffice.
Meridian is keen not just to develop the plan, but unlike other
consultants, we are keen to assist in the implementation as well.
