Revenue Accelerator Workshop
(RAW©)
An easy way to add 10% to
this year’s numbers
All of our clients face issues
relating to retailer compliance and execution in different areas
of their trade support programmes.
For some it is vital to focus
on new product distribution build, for others operating in promotionally
dynamic categories the focus is on maximising the ROI of promotional
events.
Some clients make major investments
in calling on outlets and want to target outlets with the greatest
potential to improve Field Sales ROI and others merely wish to
highlight compliance across all the sales drivers to plug gaps
and gain immediate revenue improvements – to find the ‘quick
wins’.
In response to these different
priorities and needs Meridian has launched a series of specific
services designed to provide practical guidance to companies looking
to maximise the impact of their customer investment and activity
programmes, both on an ongoing basis and as a ‘one off’
exercise.
Each of these services is based
on our unique CIM© toolkit which manipulates and analyses
retailer store level EPoS data to highlight and quantify opportunities.
The output is a pragmatic series
of recommendations designed to liberate the revenue potential
identified – typically with some cost savings which can
enjoyed in parallel.
Revenue improvements flow as
a result of:
• Improved promotional compliance
• Better availability
• Faster distribution build for new products
• Plugging distribution gaps
• Highlighting underperforming stores
• Accentuating top performing stores
Cost savings are delivered by focusing on:
• Reduction in Field Marketing spend
by targeting by potential
• Movement from Fixed to Variable trading terms payments
• Fewer but more effective promotions
• Reduced costs of purchasing store level EPoS data
• Redeploying or reducing internal resources
Meridian’s clients have
enjoyed significant benefits – anything from a 5% improvement
in revenue in a specific retailer to a reduction of 60% in Field
Marketing spend.
Of course this varies from client
to client, so we have developed a service designed to estimate
the benefits {company} is likely to enjoy.
Our Revenue Accelerator Workshop
(RAW©) is a half day event aimed at a mixed Sales and Customer
marketing audience. Using a sample of your own EPoS data we highlight
the compliance gaps, calculate the potential for improvement and
outline the action programme required.
The workshop will, from our experience,
also throw up some immediate issues which can be simply corrected,
allowing the nominal cost of the workshop to be repaid several
times over.
Although the workshop is our
opportunity to demonstrate the benefit of working with Meridian’s
services regularly, it will also provoke some strategic thinking
about ways in which customer investments are directed, often acting
as a catalyst to radical change.
To learn more about typical Revenue
Accelerator Workshop (RAW©) methodology and output follow
these links;
To find out more about how to arrange a workshop
to discuss your trade investment issues call us now on 020 7849
6030, complete an online
meeting request or email us. See
our Contacts Page for full details.
