Sales Force Effectiveness defines how well a
sales force is performing. An informed view of SFE demands an
understanding of the link between activities and results, and
is dependant on consistent application of proven methods &
processes by the entire sales team. Put simply, is the sales force
focused on the right customers, conducting the right activities
in the right way.
Meridian focuses on objectively measuring
sales force effectiveness and then working with our clients to
improve performance. We help organisations understand the link
between sales activities and business results.