Sales Force Merger

During an acquisition or merger Meridian can support clients in the pre and post acquisition phases.

The pre-acquisition phase allows Meridian to conduct an in-depth commercial audit to assess the ‘real’ trading position with the client’s customer base. We can analyse (in more detail than is typically conducted during due diligence) the strength of trading relationships, the trends, the issues, the skills of the sales team and its sales and management processes. We can also examine the robustness of the commercial strategy, outline opportunities to develop profitable revenue and highlight the strategic risks.

The post-acquisition phase can be supported by Meridian in a number of ways. We can integrate systems tools and processes into the current ways of working of the acquiring organisation. We can work with all parts of the organisation to develop a ‘Best Practice’ way of working that incorporates both parties’ methodologies. Alternatively we can help the acquiring company appraise the commercial organisation it has inherited to decide what the integration strategy should be and how it is best implemented.