Meridian conducts surveys periodically to investigate
areas which appear to be of general interest to its clients. In
2003 we polled CEOs across a variety of industrial sectors to
see how well the intricacies of the sales & customer management
functions were understood. In 2004 we focussed on Packaged Consumer
Goods manufacturers, looking at the Return On Investment (ROI)
of their customer directed spend. You can view or download the
reports on these surveys by clicking on the appropriate button
on this page.
The topic for the 2005 survey has yet to be confirmed.
To vote for a topic, or to suggest a new topic to be added to
the list, click here.