Tracking compliance to
Trading Terms agreements
As Consumer Packaged Goods (CPG) increase their BTL (Below The
Line) investments in absolute terms with retailers it is becoming
more important than ever to ensure that Sales Driving investments
are implemented in store in line with central agreements made
at Head Office level.
Trading agreements reflect and incentivise excellence of implementation.
Manufacturers are therefore turning their attention to measuring
compliance to agreements made.
Once a robust measurement system is in place manufacturers can
start to manage their agreements, helping to highlight issues
to the retailer at store and SKU (Stock Keeping Unit) level, giving
them the opportunity to maximise revenue and profit objectives.
Should retailers be unwilling (or unable) to comply with agreements
made, as the measurement is in place, manufacturers have the potential
to ‘claw back’ payments that would
otherwise be made as a matter of course in the normal trading
environment.
Meridian works closely with its strategic partner IRI
firstly to measure & value the compliance gap, then to provide
regular, cost effective & accurate tracking of retailer compliance
levels at the aggregate & individual outlet level
To find out how you can benchmark your approach to maximising
ROI on Trade Investments at outlet level against CPG best practice
click here
