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Meridian: Improving Sales Effectiveness
 

 

Training needs analysis

Quite often our client has decided it needs to improve the skills of its sales force and sales management as a result of a reorganisation, a new product introduction or some other strategic thrust, Meridian can assist in assessing where the biggest need is.

If, like most of our clients, you have finite resource to invest in this area, we will help to answer where you will get the biggest return for your investment.

We spend time understanding the roles and processes required to perform the task and then develop an objective approach to assess training needs. This could involve questionnaires, interviews, workshops and observation.

Additionally we also conduct Development and Assessment centres. These take the competency model already employed in the business (if one does not exist we can develop one from scratch or take a model of closest fit off he shelf). Over one or two days, we then examine delegates in a number of exercises designed to isolate development needs against a specific competency.

Whichever analytical tool is used, we then develop and run a programme of learning events and training interventions. Theses are followed up by management and their impact tracked and measured over time.

 

 

 

 

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